Micor Team

Micor Team

Micor Analytics logo

About Us

Our Story

Micor was founded in 1985 by Jim Minchella as a broadcast and production equipment re-seller. As digital signal processing spread to other industries, Micor followed it, eventually branching into appraisal and inventory work for the Media and Telecommunications industries. As computing became an increasingly important aspect of post production, we began to move into industries which relied heavily on those technologies. We brought with us our expertise and our insight as we adapted our offerings to meet our clients’ changing needs. Micor prides itself on not just providing our clients with a solution, but an outcome.
Micor Analytics provides industry and technology consulting for the Media, High-Tech Manufacturing, Telecommunications, and Computing industries. For over 25 years we’ve helped clients manage economic and technological change, manage their assets, and secure financing for growth. Micor has helped develop corporate controls and ensure financial reporting compliance to give established businesses a foundation on which to build for the future. We put our experience and talent to work for our customers to give them a holistic understanding of the dynamic technological and economic landscape and help them navigate through the changes.
We’ve worked with companies large and small, in over 11 countries in North America and Europe. We have worked with most major lenders and have built a reputation for delivering timely, actionable data that helps our customers solve their technological and financing challenges. We pride ourselves on providing clear, concise, and actionable information you can use to manage your business and plan for growth.


Jim Minchella, ASA

Jim is principal and founder of Micor Analytics. He brings over 20 years of media and technology consulting and valuation knowledge to Micor. His experience includes large and small scale asset management. Under his leadership, Micor has evolved into one of the most reliable sources for industry and technology trends among lenders and industry players alike. Mr. Minchella at Micor is a regular consultant to major lenders, investors, and businesses of these markets. He provides opinions of value for acquisitions, accounting, and lending, as well as court testimony, useful life studies, and market outlooks.

Jim holds an Accredited Senior Appraiser designation from the American Society of Appraisers and is a member of ACM, ASME, IAITAM, IEEE, NPMA, and SMPTE.

Jim Minchella
Jim Minchella, Principal Analyst

Val Christian

Valentine has extensive experience in imaging systems development and research, for the intelligence, defense and entertainment imaging markets. He worked as a scientist at Kodak's Research Labs, developing imaging devices, methods and solutions for entertainment, consumer, medical and aerospace. Subsequently at ITT Geospatial Systems he developed imaging systems, communications, devices and solutions to support the intelligence and defense sectors. Recent projects include communications network analysis and design, motion compensation for aerial cameras, image quality analysis and secure data communications.

Val Christian
Val Christian, Principal Consultant


Chris Minchella

Chris brings ERP knowledge and insight to asset management projects from his time at SAP. His course work in electrical engineering and business valuation add depth and focus to Micor’s analysis of technology sectors markets. He regularly provides due-diligence and research support for Micor’s valuation and consulting services. He is responsible for monitoring the additive manufacturing (3D printing) market segment for Micor’s advanced technology consulting.

Chris Minchella
Chris Minchella, Managing Analyst

Ben Snow, PACE

When he’s not taking calls from prospective clients, Ben is playing a part in every step of every project that comes to our door. His primary areas of focus are research, data management, and publication. Ben brings a fresh perspective which helps make reporting and data clearer for all stakeholders.

Ben earned the Professional Administrative Certification of Excellence (PACE) from the American Society of Administrative Professionals in 2019.

Ben Snow
Ben Snow, Office Manager

Jake Yothment

Jake brings his knowledge as a news/copy editor with him to Micor, which he uses to manage our social media accounts, SEO, and website.

Jake Yothment
Jake Yothment, Social Media and SEO Manager